Star Wars and the Power of Franchise
How Myth, Narrative and Branding Created a Legend
We are at a time that seems to be “peak Star Wars,” some 40 years after the move was first released to the moviegoing public. After a period of dormancy, resurgency and now primacy, the three-part trilogy of the Star Wars saga enters into its fifth decade with a new films, new popularity and deeper integration into popular culture with the acquisition by Disney. In the class we’ll analyze the historical foundations of the original film and it’s storytelling devices, and along the discuss marketing, mythology and the critical takes on the movie’s role in the canon of filmmaking. Expect to learn about sound design, movie scoring, special effects and the many twists and turns of the universe set in a galaxy far, far away. You will pick one aspect of the Star Wars universe to dissect in Medium.com thinkpiece, and you will be required to participate in daily class discussions, in person and on Twitter.
The instructor is Andrew Matranga, a teaching professor at the University of Denver in the Media, Film and Journalism Studies Department.
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